Recently I ran out of my Nars Radiant Creamy Concealer as well as my Urban Decay Concealer and I wanted to find a cheaper drug store alternative. I purchased the Maybelline Better Skin so long ago from Ulta (I used a shipping company) before it was released in the UK. The UK version looks a little different (find it here) so to do a comparison I also purchased the Rimmel Wake Me Up concealer to see which one comes out on top.

I think the best way to do a fair comparison is to break them down into categories and see which fairs best in each category.

Packaging
Both have incredibly similar packaging, both have a clear tube so you can see the contents and the colour and both have a twist off cap with dofus applicators.
Colour Selection
Maybelline offer six shades in their Better Skin concealer range however Rimmel only offer four from what I can find which is pretty poor on both sides I would say they both should offer more shades to suit all skin types as I would definitely prefer a lighter shade in both of these concealers so I could use them as more of a under eye highlight.
Coverage
There is one clear winner for me when it comes to coverage and hands down Maybelline wins this one, the Rimmel Wake Me Up is just too sheer for what I need in my concealers. If your looking for a spot concealer then the Wake Me Up may be a good option for you but if your looking to cover dark circles or use as an under eye highlight like me then this concealer just does not provide enough coverage. The Maybelline Better Skin is thicker in consistency and provides better coverage under my eyes but I just wish I had a lighter shade. I have the shade Light 20 in the Better Skin currently however they do have Ivory 10 which may of been a better option for me.
Application
Both concealers fair well when applying, the dofus applicators allow for accurate application and I always use a damp Beauty Blender to blend out the product under my eye and both do so with ease.
Lasting Power
I have to say that both of these concealers last all day on my skin, I am oily but only in the t-zone so my under eyes don't feel the effects of this. Some days I work ten hours straight and I don't take any make-up with me to touch up during the day so lasting power is really important for me and both of these concealers can last all day over my foundation with no problems. Currently I am using the YSL Fusion Ink foundation.
Price
Rimmel London Wake Me Up Concealer - £5.49 7ml
Maybelline Better Skin Concealer - £5.99 11ml (UK size)
The Better Skin is marginally more expensive but you do get more product.


Personally I can't see myself finding much use for the Rimmel Wake Me Up Concealer although it sits nice on the skin it doesn't provide the kind of coverage I need. However the Maybelline Better Skin concealer is definitely going to get more use.
Even though the Better Skin was the clear winner for me I can't see it ever surpassing my Nars or Urban Decay concealers due to the lack of colour choice but I will continue to use it until I run out as it is a good everyday concealer.




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